Cooperate Career Summary of Goeksu Guenay
Head of Sales for an IT service provider for business intelligence, DWh, campaign management, analysis/reporting, Germany
Achievements:
- Sales of a marketing software solution for strategic/analytical and operative marketing
- Identification of options for novel customer retrieval
- Identification and analysis of customer demands
- Collaboration with product management and IT to develop and implement promotions and special online propositions.
- Planning and implementation of a CRM system (SUGAR-CRM)
- Personnel responsibility (3 person)
Head of Key Account & Marketing for a software dealership ,Germany
Achievements:
- Implementing and leading a sales organization (key account team) in Munich, Germany
- Budget and sales result responsibility for direct sales
- Implementation and monitoring of target group oriented sales and marketing activities
- Responsible for catalogue realization and online shop (e-commerce)
- Development of marketing plans and collection of marketing cost subsidies
- Implementation and extension of services in IT system consulting
- Securing of flawless operation of web presence and ordering systems
- Intensive management of manufacturer and key account contacts (vendor management)
- Planning, development and maintenance of functionalities to increase sales and conversion (e-commerce)
- Monitoring of best practice and permanent market benchmarking
- Monitoring, optimization and securing of quality in development and operations
- Personnel responsibility (7 employees)
Marketing specialist for a software developer for standard business economy software/Germany
Achievements:
- Conception and coordination of a suitable marketing mix for online and offline media
- Conception and implementation of corporate identity
- Close collaboration with sales for sales activities
- Operative steering of ordering systems for internet and telephone according to budgeting
- Securing of flawless operation of web presence and ordering systems
- Monitoring of best practice and permanent market benchmarking
- Close collaboration with the IT department
Head of Marketing for a hardware-based software protection manufacturer/Germany
Achievements:
- Planning and steering of all marketing activities of the company
- Budgeting of all marketing activities
- Development of marketing and sales concepts for all business units
- Development and execution of special activities in collaboration with the sales force
- Co-responsible editor of the international customer newsletter
- Competition monitoring and analysis from a non-technical point of view
- Personnel responsibility
- Monitoring of best practice
- Close collaboration with IT to conceive and implement product launches, promotions and special online propositions
- Planning, development and maintenance of functionalities to increase sales and conversion (e-commerce)
- Personnel responsibility (5 employee)
Marketing Manager in an IT system manufacurer for digital logistics and software commerce/Germany
Achievements:
- Conception, implementation and coordination of a suitable marketing mix for online and offline media
- Conception and implementation of corporate identity encompassing web presence and securing integrated CI/CD
- Text creation and layouting of company brochures, information flyer, adverts and sales aid material
- Conception and Execution of direct mailing campaigns
- Preparation and execution of trade fair participation, in-house exhibitions and roadshows
- Coordination of PR and press activities with the top management
- Managing of internal and external service providers
- Close collaboration with product management and IT for operative steering of ordering systems for internet and telephone according to budgeting
- Planning, development and maintenance of functionalities to increase sales and conversion (e-commerce)
Project manager for sales promotion /Germany
Achievements:
- Timely planning of promotional activities for key accounts
- Planning, organization and execution of product trainings and creation of activity documentation
- Securing of systematic, continuous customer communication of defined hierarchy levels, LEH markets, and administration
- Analysis of all incoming qualitative and quantitative information and display in statistics as basis for operative steering
- Securing of activities yield through precisely controlled, allocated activity budgets
- Personnel responsibility, hiring and managing for sales promotion activities
- Personnel responsibility was depended of the each campaigns (between 15 and 150 employee)
Junior controller and database manager for a direct marketing service provider/Germany
Achievements:
Junior controller
- Steering and controlling of monthly balance
- Calculation of profit center results and company result plus deviation analysis
- Calculation of monthly P+L and balance sheet
- Creation of financial reports and short and medium term prognoses
Database manager
- Responsible for the international database of our database customers: Intel Corporation Munich (Chip manufacturer) and Software Publishing Corporation, UK (Software manufacturer); Target group: Engineers and B2B users of presentation software (Harvard Graphics)
- Coordination, organization and monitoring of international databases
- Direct contact for international database customers
- Response analysis and reporting for direct mailing campaigns