Interim Assignments of Goeksu Guenay
3 months: Marketing-Sales consulting and coaching sales teams (3-5 employees) various company of hr consultic, it company and company of jewelry refining/ Germany
Developed of a strategy of negotiations
Developed teams and action to bridge key gaps
Strategy planing and coordination of trade fair presence and coaching the sales-team (4 employees)
Online-Marketing-Support /Coaching (seo, sem, affiliate)
Managing of trade fair presence
18 months: Sales-Marketing Manager with a manufacturer of metal processing /Germany
Developed and rolled-out marketing plan, including new product development and launch programmes, develop a three-year business plan
Installation and developed of an online shop system and identification of options for novel customer retrieval, identification and analysis of customer demands
Design and development of functionalities to increase sales volume and conversion
Order processes and shopping cart functionality of online ordering systems
Product family positioning and bundling of key features into market-driven products
Establishment of flawless functioning of the web presence and ordering systems including monitoring
Developed of end-to-end usability concepts to permanently increase conversion rates and reduction of cancellation rates
Monitoring of customer, competition and market trends
Developed and coordination of a long term growth strategy for Turkey, Iraq, India, Vietnam, Poland and Italy
3 months: Marketing and Sales Manager for a manufacturer of trade show accessories)/ Germany
Identification of options for novel customer retrieval and analysis of customer demands
Design and development of functionalities to increase sales volume and conversion
Developed of customer, competition and market trends
Novel options in e-commerce to better retain customers/prospective customers
3 months: Sales Manager with a full service provider of integrated customized internet services /Germany
Identification and implementation of options for novel customer retrieval
Implementation of a marketing plan and controlling of measures
4 months: Sales Manager with a IT service provider of e-procurement solutions /Germany
Identification and implementation of options for novel customer retrieval
Implementation of a sales plan and controlling of measures
Review all sales activity and identity new product opportunities
1 month: Marketing consulting with a provider of technical items in Istanbul/Turkey
Managing of trade fair presence
Development of an operative marketing concept (on- and offline)
Definition of product mix and positioning of products
1 month: Marketing consulting with a traditional Swiss gastronomy enterprise (Ibach und Kriens)
Analysis of location situation and development of marketing measures (image, visit frequency)
Develop and rolled-out marketing plan