Skills of Goeksu Guenay - Interim-Manager-
Skills:
- Concept development for marketing/sales and e-commerce with operative controlling and sales success monitoring
- Retrieval of novel customers (Customer retention programs)
- Building and coaching ofmarketing and sales (key account) teams
- Securing of sales and ndherence to marketing budgets by sales area
- Documentation of customer, competition and market trends
- Creation of project plans including milestones and deliverables as well as project tracking
- Pricing strategies (standard pricing, regularly occuring special offers) and campaign steering
- Monitoring and securing of sales growth and product profitability
- Long-term effect of exhibition presence (both national and international)
- Introduction and optimizing of a database management system
- Short-term and long-term planning of customer base, sales volume and result
- Leading and motivating of national and international teams
- Communication management to internal and external stakeholders
Additional knowledge
- Business mentor in the godfather program of the CyberForum Karlsruhe since 2008.
Sector knowledge:
- IT (soft-/hardware), Internet/Media
- Trade (retail/wholesale)
- Industry (metal)
- Services
IT knowledge:
- Basic knowledge in HTML and CSS
- Experience in all relevant Microsoft applications
- User knowledge of Adobe CS collection, Corel Draw, mind mapping and others
- Experienced with online shop systems (i.e. xt:commerce, Magento, OsCommerce, etc.)
- Experienced with content management systems (i.e. Contao, Joomla, Wordpress, etc.)
Additional qualifications:
- Train the trainer degree: media design sound and picture
- Course: “The Marketing Manager”
- Certificate in Controlling from Chamber of Industry and Trade, Karlsruhe
- Various seminars on communication, coaching, negotiations and presentations
Languages:
- German and Turkish (native Speaker), English (business english)